Why a One-Page Website Is All You Need to Start Selling on Kajabi

Let’s Talk About the Big Website Myth

If you’re new to Kajabi, you’ve probably heard that you need a polished, multi-page website to succeed.

Let me stop you right there.

A full-blown website might look nice, but here’s the truth: it’s not what you need right now.

Your focus as a beginner online should be on two things:

1. Building your email list with a lead magnet.
2. Selling your offer to prove it works.

A one-page website is faster, easier, and way more effective for getting you to your first sales or subscribers.

Once your offer is proven and generates consistent results, then you can circle back and invest time and money into a multi-page website. This will also require some thought into things like copy, SEO optimization, and a more robust web strategy. The good news is - you can put these things on the back burner for now and just focus on what we mentioned before: your first leads and sales!

Here’s why a one-page website wins and what you should include to make it work for you.

Why a One-Page Website Is Better Than a Multi-Page Site For Brand-New Online Businesses

1. It Keeps the Focus on a One Page Website:
   A full website with multiple pages can distract your audience, especially if you don’t have the time to do them well.. Home page, about page, services page, blog page—it’s a lot. A one-page website keeps the focus on one action you want them to take, like signing up for your lead magnet or buying your course.

As an added bonus, it’ll also keep YOU focused too!  You can get to the point of what you’re selling, and focus your energy and attention on leads and delivery!

2. It’s Faster to Build:
   Spending weeks (or months) building a complex website can delay what matters most: getting your offer in front of your audience. A one-page website can be up and running in a day or two, so you can start building momentum instead of spinning your wheels.
3. It’s Budget-Friendly:
   Why spend thousands of dollars on a custom website when you’re still testing your offer? A one-page website is a smart, cost-effective way to start generating sales without breaking the bank.
4. It Helps You Prove Your Offer First:
   Here’s the deal: Your fancy website won’t matter if your offer doesn’t sell. 

A one-page website focuses on what truly counts—validating your offer and ensuring it resonates with your audience. Once you know it works, you can scale up with confidence.

The Must-Have Sections for a High-Converting One-Page Website

A one-page website doesn’t mean skimping on strategy. 

Here’s what you should include to make every scroll count:

1. Hero Section: Captures Attention

The first thing visitors see should immediately grab their attention and set the stage for what’s possible.

PRO TIP:  Build in LANDING PAGES

What to Include:

• A bold headline that speaks to the transformation your audience wants.
• Example: “Launch Your First Online Course in Just 30 Days.”
• A short, supportive subheadline.
• Example: “Turn your expertise into a profitable course without the overwhelm.”
• A clear call-to-action (CTA).
• Example: “Get Started Today” or “Become a Course Wiz” or “Download the Free Guide”.

PRO TIP:  The above the fold section of your page should only have 20-40 words TOTAL.  Keep this part brief and potent, and get to the details further down the page.

2. Lead Magnet Section: Start Building Your List

Not everyone will be ready to buy or book a call, but they might be ready to join your email list.

What to Include:

• A description of your lead magnet (e.g., a guide, checklist, or mini-course).
• Example: “Download our free guide: ‘5 Steps to Launch Your First Online Course.’”
• A clear benefit statement.
• Example: “Get practical steps to start building your course today.”
• A bold CTA: “Download Now.”

Pro Tip: You can also feature this as an exit-intent pop-up to capture leads who are about to leave the page.

3. Problem Section: Build Empathy

This is where you connect with your audience by highlighting the struggles they’re facing.

What to Include:

• A headline that speaks directly to their pain points.
  Example: “Struggling to Turn Your Ideas Into a Course That Sells?”
• Short, emotional copy that shows you understand their challenges.
  Example: “You have the expertise, but the tech, marketing, and content creation feel overwhelming. Sound familiar?”

4. Promised Outcome Section: Paint the Picture of Success

After highlighting their problem, give them a glimpse of what’s possible when they work with you.

What to Include:

• A headline that promises a transformation.
  Example: “Your Course, Launched Successfully Without the Stress.”
• Paint the picture of what they’ll achieve:
• Clarity: A clear path to success, with no overwhelm.
• Confidence: A site and course that feel polished and professional.
• Results: A platform ready to sell and serve your audience.
• A sentence that transitions into your solution.
  Example: “Now, let me show you how to make that happen.”

5. Solution Section: Showcase Your Offer

Now that you’ve shown you understand their problem and painted a clear transformation, position your offer as the solution.

What to Include:

• A headline that introduces your offer and its key benefit.
  Example: “The Step-by-Step Framework to Launch Your First Course with Confidence.”
• A short description of what’s included.
  Example:
• Video tutorials to guide you.
• Templates and checklists to simplify the process.
• Ongoing support to keep you on track.
• Investment Options (If buy on the page is the action you want them to take)
• A bold CTA: “Invest Now’ or “Join Now” or “Book Your Call.”

6. Social Proof Section: Build Trust

After presenting your solution, show them that it works by sharing testimonials or results.

What to Include:

• A headline like: “See What Our Clients Are Saying.”
• Testimonials, success stories, or statistics.
  Example: “I launched my course in just 30 days and made $10,000 in my first week!” – Jane Doe

7. About Section: Introduce Yourself

Once they see your solution works, introduce yourself as the trusted guide.

What to Include:

• A headline like: “Hi, I’m [Your Name], and I’m Here to Help You Succeed.”
• Share your why: What motivates you to help them?
• Highlight your expertise: Why should they trust you?
• Show what makes you different: How do you deliver results in a way no one else does?

8. Plan Section: Make It Easy

Break the process down into simple steps to reduce overwhelm and create clarity.

What to Include:

• A headline like: “Here’s How It Works.”
• A 3-step plan:
1. Sign up for the course or book a call.
2. Follow the step-by-step framework.
3. Launch with confidence and start seeing results.

9. FAQ Section: Address Objections

Your visitors may have questions or hesitations. This is normal, and gives you a great opportunity to ‘catch’ people who may otherwise leave your sales page without buying. 

Your goal is to make purchasing from you an easy yes.

What to Include:

• Questions like:
• “Do I need to have my course content ready?”
  Answer: “Nope! We’ll guide you through every step of the process.”
• “What if I’m not tech-savvy?”
  Answer: “This framework is designed for beginners—no tech skills required!”

10. CTA Section: Seal the Deal

End your page with a compelling invitation to take action.

What to Include:

• A headline like: “Let’s Get Started Today.”
• A bold CTA button that repeats the primary action.
  Example: “Enroll Now” or “Book Your Call.”

Start Simple and Scale Later

A one-page website isn’t just easier—it’s smarter. It keeps the focus on what really matters: building your list and selling your offer.

Once your offer is proven and generating consistent and profitable results, you can always come back and build a full-blown multi-page website. But for now, simplicity is your best friend.

Ready to create a high-converting one-page website? Need feedback on what you’ve created? Join the Heart-Centered Kajabi Support Group, where we can give you feedback.

👉 Click here to join now! 

Because the fastest path to success is starting with what works—and that’s exactly what a one-page website is designed to do. 🎉