SEO is NOT About Keywords Anymore

Once upon a time, SEO was all about jamming as many keywords as possible into your website and hoping Google would reward you with first-page rankings.

Well… those days are DONE!

If you’re still clinging to keyword-stuffing strategies from 2010, Google is probably rolling its eyes at your site and moving on.

So, if keywords aren’t king anymore, what actually matters for SEO in 2025 and beyond?

There was a time when you could rank for “best photography course” just by repeating that phrase 400 times in a blog post, even if the content was trash.

Not anymore. Google got smart.

Now, it’s all about search intent—a fancy way of saying:
👉 What is the user ACTUALLY looking for?
👉 What kind of content will truly help them?

For example:
🔍 If someone searches “best online course for social media marketing”, Google isn’t just looking for pages stuffed with that phrase. 

It’s ranking pages that compare courses, provide reviews, and actually help people decide which one to take.

💡 Moral of the story? Stop obsessing over stuffing keywords into your course pages and start focusing on creating content that answers your audience’s actual questions.

AI is Changing the SEO Game  

Google’s AI can understand context now.

That means:
🚫 You don’t have to repeat the exact same keyword 100 times for Google to know what your course is about.
🚫 You can use natural, conversational language, and Google will still recognize it.
🚫 If your content is high-quality, engaging, and valuable, Google will push it higher in search rankings—even if it doesn’t have “best music theory course” copy-pasted in every other sentence.

What does this mean for course creators?

✅ Write like a human, not a robot.
✅ Focus on answering questions, not just ranking for a phrase.
✅ Don’t rely on outdated SEO hacks—Google is way ahead of you.

If your SEO strategy still looks like a bad game of Mad Libs for keywords, it’s time to evolve.

Alright, so if keywords aren’t the secret sauce anymore, what is?

✅ 1. Quality Content That Actually Helps Potential Students

Google ranks content that keeps people engaged. If someone clicks your sales page and bounces in two seconds because it’s just a keyword-stuffed mess, that’s a red flag.

💡 The Fix:

• Write useful, engaging content that helps people understand why your course is valuable.
• Answer real questions people have about your course topic.
• Create blogs, videos, and free content that establish your authority.

✅ 2. Website Experience (UX) Matters More Than You Think

🚀 Google ranks sites based on how users interact with them. If your sales page is slow, confusing, or outdated, Google will not prioritize it.

💡 The Fix:
✔️ Speed up your site – Compress images, fix broken links, and clean up messy formatting.
✔️ Make your sales page easy to read & navigate – Use clear headings, bullet points, and calls to action.
✔️ Optimize for mobile – Because more than 60% of searches happen on phones.

✅ 3. Internal Links (Google Loves ‘Em!)

Your Kajabi site isn’t an island. If your blogs, sales pages, and course content don’t link to each other, you’re missing a massive SEO boost.

💡 The Fix:

• Link your blog posts to your sales page.
• Create a freebie or lead magnet and link to it on multiple pages.
• Make sure your important content is connected—Google rewards well-linked pages.

✅ 4. Engagement Signals (Google is Watching!)

Google watches how people interact with your content. If visitors stay longer, click around, and engage, that’s a ranking boost.

💡 The Fix:
✔️ Add videos, images, and interactive elements to keep visitors engaged.
✔️ Write content that makes people WANT to keep reading.
✔️ Create FAQs and answer sections to keep users on your page longer.

If you’re still treating SEO like a keyword game, you’re playing checkers while Google is playing 4D chess.

👉 Stop keyword stuffing.
👉 Start focusing on what real people want to read.
👉 Make your Kajabi course pages a place where people actually WANT to stay.

Because at the end of the day? Google rewards websites that help users. 

Period.

Join our Free Heart-Centered Kajabi Support Group—this month, we’re deep-diving into SEO strategies, PLUS check out the Free Masterclass on SEO & Kajabi by our very own Dianne Kely-Smith 

📌 Click here to join now!