SEO Isn’t Dead—But It Has Evolved

There’s a rumor floating around that SEO is dead.  

🚨 WRONG.

SEO isn’t dead—it’s just smarter. It’s Evolved. Reborn even.

And if you’re using Kajabi for your online business, thinking SEO is outdated is literally costing you money.

Let’s break down why SEO still matters in 2025, how it’s evolved, and what Kajabi users need to do to actually get found (without resorting to keyword stuffing like it’s 2010). 🚀

If you think SEO is irrelevant, let me hit you with some cold, hard facts:

✅ Google still drives 53% of website traffic—more than social media, email, and ads combined.
✅ Pages that rank high on Google get 10x more clicks than lower-ranked ones.
✅ People search with intent—meaning they’re already looking for what you offer.

If your Kajabi pages aren’t optimized, you’re missing out on free traffic, leads, and sales—and no, running a few Instagram reels isn’t enough to make up for that.

So, what’s changed? 

Why do people say SEO is “dead” when, in reality, it’s more important than ever?

Here’s what is dead:
❌ Keyword stuffing – Google is too smart to fall for this nonsense.
❌ Ranking based purely on backlinks – Quality > Quantity now.
❌ Spammy, low-value content – If your content sucks, Google will ignore it.
❌ Tricking Google with shady tactics – Black hat SEO = ranking death sentence.

What works now? 

User experience, search intent, and strategic optimization.

So if stuffing “best online course for [your topic]” into every sentence won’t work, what will?

✅ 1. Focus on Search Intent
👉 Google doesn’t just rank based on keywords—it ranks based on what people actually want to find.

For example, if someone searches:

• “Best photography course for beginners” → They’re looking for a comparison or recommendation.
• “How to learn photography online” → They want free, high-quality educational content.
• “[Your Course Name] reviews” → They’re considering buying but need social proof.

The Fix? 

Create content that matches what your audience is actually searching for—not just what you think they’re searching for.

✅ 2. Optimize Your Course Pages for SEO
Most course creators completely ignore SEO settings—which is like setting up a lemonade stand but never putting up a sign. 🍋🚀

🚀 Quick SEO Fixes for Your Course Pages:

• Page Titles & Meta Descriptions: Make them clear, compelling, and keyword-smart.
• Headings (H1, H2, H3): Structure your content so Google understands it.
• Alt Text for Images: Google can’t “see” images—help it out with clear, keyword-relevant descriptions.

✅ 3. Make Your Course Site “Stupid Easy” to Navigate
Google rewards sites that provide a great user experience. If your pages are slow, clunky, or confusing, it doesn’t matter how great your content is—Google will bury you.

How to Fix UX Fast:
✔️ Speed up your site (compress images, avoid unnecessary scripts).
✔️ Make your pages clear and easy to navigate.
✔️ Optimize for mobile (over 60% of searches happen on phones).

✅ 4. Leverage Blog Content for SEO Wins
👉 Blogging is NOT dead—it’s one of the fastest ways to rank on Google.
👉 The easiest way to attract students organically? Write blog posts that lead them to your course.

Here’s how:
1️⃣ Write SEO-friendly blog posts answering questions your audience is Googling.
2️⃣ Optimize them with clear titles, structured content, and natural keyword placement.
3️⃣ Link those blog posts to your lead magnet, course waitlist, or sales page.

Example Topics for Course Creators:

• “Best [Your Course Topic] Courses for Beginners” (Rank for “best” search terms)
• “How to [Main Skill Your Course Teaches] in 30 Days” (Rank for “how to” searches)
• “5 Mistakes New [Your Niche] Learners Make (And How to Avoid Them)” (Position yourself as the expert)

✅ 5. Track Your SEO Results (So You Know What’s Working)
Google Search Console = your free tool to see what’s working.

📊 What to track?

• What search terms people are using to find your course.
• Which pages are getting traffic (and which need improvement).
• How people interact with your content (do they stay or bounce?).

Tracking your SEO is the difference between guessing and growing.

SEO Isn’t Dead—It’s Just Smarter

If you’re still treating SEO like a game of “how many keywords can I jam onto a page”, you’re way behind.

Modern SEO = User Experience + Search Intent + Optimization

You don’t need to be an SEO expert, but if your course sales depend on people finding you, then SEO needs to be part of your strategy.

🎯 Want to Make SEO Work for Your Online Business?

Join our Free Heart-Centered Kajabi Support Group—this month, we’re deep-diving into SEO strategies, PLUS check out the Free Masterclass on SEO & Kajabi by our very own Dianne Kely-Smith 

📌 Click here to join now! 

💬 What’s your biggest SEO struggle as a course creator? Drop it below! ⬇️