If you just create a product and try to sell it without checking if people actually want it, you might be wasting your time and money.

To be successful, you need to know what people want and make sure they're interested in what you're selling.

Also, building a successful business takes effort and you need to keep working on it to make it better.

So, it's important to take the time to check if people want your product and keep working to make your business successful.

By taking this approach, you're putting your audience's needs and desires first, which is essential to building a successful business. You're creating a product or service that solves a real problem for your audience, which can help you stand out in a crowded marketplace and increase your chances of success.

Additionally, by gaining proof that your audience desires your promised outcome before creating your product, you're reducing the risk of failure. You're not spending time and money creating something that nobody wants - you're creating something that you know your audience is eagerly waiting for.

In short, by focusing on your promised outcome and gaining proof of your audience's desire for that outcome before creating your product or service, you're positioning yourself for success and setting yourself up for a strong foundation for your business.

If someone doesn't want to invest the time to engage with their audience and get their buy-in, then they are essentially taking a big risk with their business.

Without understanding your audience's needs and desires, you could be wasting a lot of time and money developing a product or service that nobody wants. By skipping this important step, you are potentially setting yourself up for failure in the long run.

It's important to remember that building a successful business takes time and effort. If you're not willing to invest the time to connect with your audience, you may not see the results you're hoping for.

So, while it's understandable that you might feel like you don't have the time to engage with your audience, it's crucial to make the time to get to know your customers and their needs. It might require some extra effort upfront, but in the long run, it will help ensure the success of your business.

By not engaging with your audience on social media, you may be missing out on valuable feedback and insights into your customers' needs and desires. You could also be missing out on potential sales and opportunities to grow your business.

However, if you're not comfortable with social media or don't have the time to manage it, that's okay too. There are other ways to engage with your audience, such as email marketing, surveys, and focus groups. The key is to find a method that works for you and your business.

At the end of the day, it's important to remember that engaging with your audience is essential to building a successful business. So, whether it's through social media or other means, make sure to take the time to connect with your customers and build meaningful relationships with them.