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Designing the Offer Around the Promised Outcome businessstrategy entrepreneurship marketing offer sales salessuccessdoctor Jul 30, 2024

Part 4 of 4: Prescription For Success: Core Offer Clarity

Alright, folks, you’ve done the hard work of identifying your audience, pinpointing their core problems, and validating that they’re willing to pay for your solution. Now it’s time to design the offer that will deliver...

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Prove They Will Buy Your Offer Before Going Further businessstrategy entrepreneurship marketing offer sales salessuccessdoctor Jul 24, 2024

Part 3 of 4: Prescription For Success: Core Offer Clarity

Alright, folks, we’ve nailed down who you’re serving and what transformation they desire. Now it’s time to make sure your audience will actually pay for what you’re offering. This step is crucial—it’s...

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Identifying the Actual Problem businessstrategy entrepreneurship marketing offer sales salessuccessdoctor Jul 17, 2024

Part 2 of 4: Prescription For Success: Core Offer Clarity

Alright, folks, it's time to roll up our sleeves and dig deeper. You've done the groundwork by asking questions and getting to know your audience. Now we need to pinpoint the transformation they DESIRE and are willing to PAY FOR. This is...

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Nailing Your Offer - The Foundation of Your Success businessstrategy entrepreneurship marketing offer sales salessuccessdoctor Jul 08, 2024

Part 1 of 4: Prescription For Success: Core Offer Clarity

Alright, let’s cut through the usual online fluff and get straight to the point. We've already discussed who you want to work with and how you want to work with them. Now, it's time to dial in your offer. And trust me, this step is...

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