You Don’t Have to Post on Social Media to Sell

Does the thought of cranking out weekly content, crafting the perfect caption, and posting on every platform make you want to crawl under a rock?

No visibility = No sales

And, I hate to break it to you, but unless you are a charity, you’re in the business of making sales.

The good news is…. You don’t have to post on social media to sell your offer!

That’s right—you can skip the daily grind of posts, reels, and hashtags (unless, of course, you love that stuff, then you do you boo and post away, my friend). 

For the rest of us, there’s more than one way to get your brilliance in front of the people who need it.

Visibility isn’t one-size-fits-all. 

The trick is finding a strategy that feels right for YOU—one that doesn’t make you want to throw your laptop out the window.

So, if you’re tired of being the best-kept secret, it’s time to get out there and sell. 

The answer is COLLABORATION!

Whether you’re new to business or have been in the game for a while, teaming up with others can skyrocket your visibility and create opportunities you never dreamed of. 

Collaboration isn’t just about getting in front of more people; it’s about building relationships, sharing audiences, and amplifying impact.

The key to collaboration to get visible without the grind depends on you doing 3 actions:

• Identify businesses with like-audiences where they dovetail from your services where you fill a gap in their services (and they fill a gap in yours)
• Identify the Gap and how you benefit THEIR audience (and how they can fill a gap in yours if you want to reciprocate)
• REACH OUT and ask!

Here are three collaboration ideas to use without signing your life over to the algorithm gods:

1️⃣ Leverage Affiliates & Trusted Referral Partners

Translation: Let other people do some of the work for you.

When you team up with affiliates or referral partners, you’re not just tapping into their audience—you’re borrowing their credibility. People trust them, and by extension, they’ll trust you. It’s like getting a fast pass to the front of the visibility line.

How to get started:

• Find people whose audiences make sense for your offer (no, your Aunt Karen doesn’t count).
• Offer them a sweet deal—like a referral fee (affiliate links) or exclusive perks.
• Hand them everything they need to promote you: swipe files, graphics, and maybe even a playlist for extra motivation.

This isn’t just visibility—it’s visibility with backup.

2️⃣ Borrow Audiences

Building your own audience can feel like climbing Everest in flip-flops. Why not borrow one instead?

Partnering with people who already have your ideal clients’ attention is like hitching a ride on a rocket ship to exposure-ville.

How to get started:

• Guest on a podcast (because nothing says “expert” like a microphone in your face).
• Write guest blogs or articles for sites your dream clients already read.
• Team up for a summit, challenge, or giveaway.

Boom. Instant visibility—without logging into Instagram even once.

3️⃣ Team Up (and Have Fun Doing It!)

• Interview Each Other: Pair up with a fellow entrepreneur and interview each other about a topic you’re both passionate about—something that serves both audiences.
• Cross-Promote Offers: Work together to promote each other’s offers, services, or freebies.
• Host a Panel Discussion: Bring together a group of experts (including yourself) to discuss a trending topic in your niche.
• Run a Joint Webinar or Workshop: Combine your expertise with someone else’s and deliver a live session packed with value.
• Pop-Up Collaboration Ideas:
• Share a challenge or giveaway to boost engagement and grow your email lists.
• Co-create content like a blog post, podcast, or video.
• Bundle your product or service with theirs for an irresistible package deal.

Listen—You Can STILL Show Up on Social Media  

Let’s be real: social media isn’t evil, but it’s also not the only path to sales glory. 

If you do decide to show up there, make it worth your while. 

Forget about posting every day and focus on high-impact, strategic content.

And if none of that sounds fun? 

Guess what—you can skip it and still make sales. You’re the boss here.

Visibility on YOUR Terms

Real Talk: Nobody’s buying from you if they don’t know you exist. 

But that doesn’t mean you need to sell your soul to the content gods or out-dance the latest TikTok trend.

Find the visibility style that works for you—whether that’s teaming up with affiliates, borrowing audiences, or sprinkling in a little social media magic. 

Whatever you choose, the key is this: Show up in a way that aligns with your capacity, energy and how you want to show up—and make it ridiculously easy for people to buy from you.

So, what’s the visibility style you’re choosing?  I’d love to know! 

Pick your path, take the leap, and let the world know you’re here to help (no lip-syncing required).