Embrace The Power Of One
Jul 09, 2023Lean into increased sales certainty and simplifying your marketing by…
EMBRACING THE POWER OF ONE.
One Right Fit Client
One Action they must take on your site
One Promised Outcome
One Solution
One Message
One Platform
Lather, Rinse, Refine, Repeat!
Although you can "do all the things" and your offer can "serve all the people (AKA everyone)" doesn't mean you should.
When you try to be everything to everybody you end up serving nobody.
When you try showcasing all the tools in your arsenal to sell everything to everyone, you end up selling nothing to no one.
Do NOT keep throwing new content or courses or workshops against the wall hoping something sticks until you get this ONE thing done right FIRST. All you are doing is depleting your limited energy bank, doing busy work, churning content that may or may not ever be used, and throwing all your balls in the air.
You will gain more traction by focusing on "The One" and then refine it until it runs like butter and is making you money.
Use the other tools in your arsenal as professional upsells or down sells or WAIT until it is time to strategically grow with intention.
Strategy First. Always.
Love,
Kimi
The Joyful Contrarian
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