Prove They Will Buy Your Offer Before Going Further

Part 3 of 4: Prescription For Success: Core Offer Clarity

Alright, folks, we’ve nailed down who you’re serving and what transformation they desire. Now it’s time to make sure your audience will actually pay for what you’re offering. This step is crucial—it’s all about reaching out and testing the waters.

Share Your Upcoming Offer

First things first, you need to get your upcoming offer out there. Start by sharing it with your audience, highlighting the promised outcome. Let them know about the transformation it brings and ask if they'd be interested.

Here's a quick script to get you started:

"I'm thinking about creating a [what] for [who] to [promised outcome]. Is that something you'd be interested in if I created it? If yes, what would you like to make sure I include?"

Steps to Share and Validate Your Offer

1. Leverage Social Media: Post about your upcoming offer on your social media channels. Use compelling visuals and clear messaging to convey the promised outcome.
2. Email Your List: Send a dedicated email to your subscribers detailing the offer and the transformation it promises. Include a call-to-action (CTA) asking for feedback.
3. Conduct Webinars or Live Sessions: Host a live webinar or Q&A session where you introduce the offer and discuss its benefits. Use this opportunity to interact directly with your audience and gauge their interest.
4. Utilize Surveys: Create a simple survey or poll to ask your audience directly about their interest in your offer and what specific features they’d like included.
5. Engage in Direct Conversations: Reach out to potential clients or leads directly via messages, calls, or in-person meetings to discuss the offer and gather feedback.

Specific Examples

Here are some specific examples tailored to different niches:

Marketing Professionals "I'm thinking about creating a digital marketing masterclass for startups to help them effectively market their products and grow their online presence, resulting in increased brand awareness and higher sales conversions. Is that something you'd be interested in if I created it? If yes, what would you like to make sure I include?"

Freelancers "I'm thinking about creating a membership program for freelancers to help them find high-paying clients and manage their projects more efficiently, leading to a more stable income and better work-life balance. Is that something you'd be interested in if I created it? If yes, what would you like to make sure I include?"

E-commerce Entrepreneurs "I'm thinking about creating an e-commerce bootcamp for aspiring entrepreneurs to help them launch and scale their online stores successfully, resulting in a thriving business with increased sales and customer loyalty. Is that something you'd be interested in if I created it? If yes, what would you like to make sure I include?"

Interpreting Feedback

• Positive Responses: If you receive positive responses, it’s a green light to ask more questions to truly understand what they want to buy. Dig deeper into their needs and preferences to refine your offer.
• Lack of Interest: If you hear crickets, refine your promised outcome to something they actually want (not what you want to sell them). Keep iterating and posting until you nail the promised outcome!

Stay Responsive

Engage with those who express interest and nurture those potential leads. Remember, nurturing is a powerful conversion strategy. Here’s how to stay responsive:

1. Follow Up Promptly: Respond quickly to any inquiries or feedback you receive. Show your audience that you value their input and are eager to create something that meets their needs.
2. Provide Value: Share additional valuable content related to your offer. This could be tips, case studies, or success stories that reinforce the benefits of your upcoming offer.
3. Build Relationships: Use this opportunity to build relationships with your audience. The more connected they feel to you and your brand, the more likely they are to invest in your offer.

Example Engagement

"Thanks for your interest in my new [what] for [who] to [promised outcome]! I’m thrilled to see such enthusiasm. Could you share a bit more about what features or support you’d find most valuable in this offer?"

By actively engaging with your audience and validating your offer, you ensure that you’re creating something they truly want and are willing to invest in.

Why Can't I Use AI to Validate My Offer if I Don't Have an Audience?

While AI can assist in many areas, proving your audience will buy your offer requires genuine human interaction and validation. Here’s why AI alone isn't enough:

1. Depth of Understanding:

1. AI can analyze data, but it cannot capture the emotional nuances and personal experiences that come from real conversations with your audience. Genuine human feedback is irreplaceable.

2. Building Trust:

1. Authentic relationships and trust are built through direct engagement. AI might help streamline processes, but it cannot replace the trust built through genuine interactions.

3. Evolving Needs:

1. Your audience's needs are constantly evolving. Direct engagement helps you stay adaptable and responsive in a way that AI alone cannot achieve.

4. Lack of Initial Data:

1. If you're starting without an audience, AI has no data to analyze for insights. Building an audience through genuine interaction provides the data AI needs to be effective later.

What If You Don't Have an Audience?

If you're just starting out and don't have an established audience, here are a few strategies to validate your offer:

1. Join Relevant Communities:

• Participate in online forums, Facebook groups, LinkedIn groups, and other communities where your potential audience hangs out. Engage in conversations, ask questions, and offer value.

2. Collaborate with Influencers:

• Partner with influencers in your niche who have an established audience. They can help you promote your offer and gather feedback from their followers.

3. Run Small Ad Campaigns:

• Use platforms like Facebook Ads or Google Ads to run small ad campaigns targeting your ideal audience. Direct the traffic to a landing page where they can express interest in your offer.

4. Leverage Existing Networks:

• Reach out to your personal and professional networks. Let them know about your offer and ask for feedback. You'd be surprised how many potential clients you can find within your existing connections.

5. Attend Industry Events:

• Participate in webinars, conferences, and workshops related to your industry. Network with attendees and discuss your offer to gauge interest and gather insights.

Bringing It Together

Now that you’ve got the feedback, it’s time to refine and finalize your offer based on what your audience actually wants.

If you would like me to come alongside you to provide your Prescription For Success: Core Offer Clarity session, book a consultation call today! www.kimibrown.com

Stay tuned for part 4, where we’ll dive into designing the offer around the validated promised outcome.